Microcinema International, the leading distributor of ambient media and the moving image arts on DVD, and Colorcalm, the best-selling producer of of ambient media and design-led programming launch Microambience, a dedicated distribution service and channel for ambient designers, producers, labels, and ambient moving image connoisseurs worldwide.

Robert Norton, Colorcalm Producer explains, "Nearly all of us have TV screens in our lives. We use them as sources of comfort, information and entertainment. As the TV continues to change in terms of size, shape, technology, and position in the room, it becomes more and more like a piece of furniture. With this in mind, we present programming from artists at the forefront of modern design who are setting an aesthetic agenda for the twenty-first century." Joel S. Bachar, Microcinema International Founder adds, "Consumers are continually seeking out new and engaging forms of entertainment and the Ambient media genre is fulfilling that craving. Ambient media is a new art form that is adding a unique aesthetic to the home or office and Microcinema International in partnership with Colorcalm intend to introduce the genre to the commercial marketplace." On sale now on the web now at Microcinema's Microambience.