Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. Interviewees include some of the most illustrious and innovative names in the design world, including: Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crowel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert.
96 Minutes of Bonus Footage and Additional Interviews
1.78:1 Widescreen format
Deluxe Booklet with Director’s Statement